Why We at Haus of Euro Choose Liqui Moly to Keep All of Our Cars Running Their Absolute Best
At Haus of Euro, performance, precision, and protection aren’t just buzzwords, they’re the standards we live by. When it comes to maintaining, servicing, and optimizing both our customers’ vehicles and our own daily cars, and race cars, we trust only one name above the rest: Liqui Moly.
But why do we choose Liqui Moly oil & additives? Let’s take a look.
The Story Behind Liqui Moly
Liqui Moly is a premium German lubricant and additive manufacturer with roots dating back to 1957 in Ulm, Germany. Built on engineering excellence and relentless innovation, the company has grown into a global leader trusted by enthusiasts, professional technicians, OEM manufacturers, and elite motorsports teams worldwide.
What sets Liqui Moly apart isn’t just what they make, it’s how they make it. Every product is developed in Germany with a focus on real world performance, longevity, and protection for both classic cars and today’s highly stressed, high-tolerance engines.
Liqui Moly in Motorsports: Proven Under Pressure
Liqui Moly doesn’t just test their products in labs, they prove them where it matters most: on the track which you know we at Haus of Euro is all about.
Liqui Moly is deeply embedded across global motorsports, including:
Formula 1 – Official partner of Formula 1. Which is the pinnacle of global motorsport, where cutting-edge engineering, elite driving talent, and relentless innovation converge. Featuring the fastest and most technologically advanced open-wheel race cars in the world, F1 pushes the boundaries of aerodynamics, powertrain efficiency, and performance. Competing on iconic circuits across the globe, Formula 1 serves as the ultimate proving ground for manufacturers and engineers, where lessons learned at 200+ mph influence the future of automotive technology both on and off the track.
DTM (Deutsche Tourenwagen Masters) – is one of the world’s most prestigious touring car racing series, originating in Germany and known for its intense competition, cutting-edge engineering, and manufacturer involvement. Featuring highly modified, high-performance cars based on production models, DTM pushes vehicles to their limits through sprint-style races that demand precision, durability, and strategy. With its roots in German automotive excellence and a legacy tied to brands like Audi, BMW, Mercedes-Benz, and Porsche, DTM has long served as a proving ground where technology, performance, and motorsports heritage collide.
IMSA – IMSA (International Motor Sports Association) is North America’s premier sports car racing series, renowned for its multi-class endurance racing and cutting-edge automotive technology. Featuring everything from prototype race cars to production-based GT machines, IMSA events test performance, reliability, and strategy over some of the world’s most iconic circuits. With legendary races like the Rolex 24 at Daytona and the 12 Hours of Sebring, IMSA is a true proving ground where manufacturers, teams, and drivers push machines to their absolute limits in pursuit of speed, durability, and innovation.
MotoGP & World Superbike –the highest level of motorcycle road racing in the world, showcasing prototype machines and production bikes pushed to the extreme, built solely for speed, precision, and performance. Featuring the most skilled riders and cutting-edge two-wheel technology, MotoGP pushes engines, tires, and electronics to their absolute limits on legendary circuits worldwide. With extreme lean angles, sky-high RPMs, and relentless competition, MotoGP and World Superbike is a true proving ground where innovation, rider skill, and mechanical durability collide at the edge of what’s possible.
Drift racing & grassroots motorsports – high-intensity motorsport that focuses on car control, precision, and style rather than outright lap times. Drivers push their vehicles beyond the limit of traction, maintaining controlled slides through corners at high speeds while being judged on angle, line, speed, and overall execution. With extreme RPM, constant throttle input, and brutal heat cycles, drifting is one of the most demanding environments for engines and drivetrains, making it a true test of durability, responsiveness, and mechanical resilience.
This motorsports involvement isn’t marketing fluff, it’s where Liqui Moly gathers data, refines formulas, and continuously raises the bar. If it can survive race conditions, it can protect your daily driver.
They’re not following the industry, they’re leading it.
Liqui Moly Runs in Our Veins — Literally
At Haus of Euro, we don’t just recommend Liqui Moly — we run it in our own cars.
Both of our Haus of Euro/Mullet Sport Racing builds are filled exclusively with Liqui Moly lubricants and additives:
🏁 Audi S4 Drift Car piloted byAustin Phipps— built for sustained high RPM, extreme heat, and sideways abuse. www.instagram.com/mulletsportracing
🏁 Mercedes-Benz 190E EVO I Street / Track Car driven by Josh Benjamin — a precision classic machine that demands flawless lubrication under both street and track conditions. www.instagram.com/amg_josh
From engine oil to additives, gear oils, and protection treatments, Liqui Moly is in their veins. These cars are pushed far beyond normal driving conditions, and Liqui Moly delivers the consistency, protection, and confidence we need every time they fire up.
If we trust it at the limit — we trust it for your car.
Precision-Engineered Formulations
Unlike basic oil brands that prioritize cost over performance, Liqui Moly products are engineered to provide:
Superior wear protection
Reduced friction and heat
Enhanced throttle response and efficiency
Longer service intervals
Cleaner engine internals
This isn’t hype — it’s the result of decades of R&D and motorsports-proven testing.
Liqui Moly products display at Haus of Euro in Tempe
3 Liqui Moly Favorites We Can’t Live Without
1. Liqui Moly Molygen — Maximum Protection, Maximum Performance
Molygen isn’t just an oil — it’s technology. Using microscopic molybdenum compounds, it creates an ultra-slick lubricating film that:
Reduces friction beyond standard oils
Improves fuel economy
Enhances responsiveness
Protects across high and low RPM ranges
For high-performance European engines with tight tolerances, Molygen delivers protection ordinary oils simply can’t match.
2. Liqui Moly Engine Flush — Clean Starts, Every Time
Over time, engines build up sludge, varnish, and carbon deposits that rob power and efficiency.
Liqui Moly Engine Flush safely removes these contaminants before an oil change, helping to:
✔ Restore proper oil flow
✔ Improve idle quality
✔ Reduce internal wear
✔ Prepare fresh oil to perform at its best
It’s a small step that delivers massive long-term benefits — especially for high-mileage or performance-driven vehicles.
3. Liqui Moly CeraTec — Advanced Wear Protection
CeraTec is a ceramic-based additive designed for drivers who demand longevity and performance. It forms a long-lasting protective layer on metal surfaces that:
Minimizes friction and wear
Improves cold-start protection
Reduces fuel consumption
Extends engine life
Track car, daily driver, or high-end restoration — CeraTec adds protection far beyond oil alone.
Why This Matters at Haus of Euro
We aren’t your average shop — and our customers aren’t average drivers. European vehicles demand precision, and cutting corners on lubrication simply isn’t an option.
Liqui Moly delivers:
✨ Real, measurable performance gains
✨ Proven motorsports-grade protection
✨ German-engineered innovation you can trust
It’s not just oil — it’s engine insurance.
Drive Better. Choose Better. Book With Us.
Whether you’re due for routine service, performance maintenance, or want to upgrade your lubrication strategy using motorsports-proven products — Haus of Euro has you covered.
📅 Book your appointment today and experience the difference Liqui Moly makes.
Because when it comes to performance… we don’t settle. And neither should you.
Phone: 480-360-1980
Email: sales@hausofeuro.com